ideas on how to market the cmnt more effectively

[Free kick]

They played meaningfull games on the world stage before monday game. For two weeks (to be precise) they have been playing meaningful games on the international stage. But was there the same hype as today? People were watching Monday's game, even before 80th minute mark. I'd love to see the rating for that game, i'll bet that they shattered all records for ratings of soccer games by a longshot.

Would they get the same hype if they had been eliminated in the group stage? Even if the same controversies, that had occured that happened on Monday, had happened in the group stage? Of course not.

Did they not play meaningful games at the world stage at last years WWC? Barely one year ago?

Did they play well today? Ans: of course not

Did it matter? No it didnt.

Why? Because they won.

[villus]

After what happened and what we are seeing today in the womens game, i couldn't help thinking about this thread and some of the responses that i got to some of my comments.

Lets just say that right now, the whole country is thinking about soccer. And there is probably nobody in the country who hasnt heard of Christine Sinclair or Diana Matheson. And they are calling this One of the biggest sporting accomplishments in canadian history. So what did i say on the first page of this thread? that its all about winning, everything else is irrelevant... Pointless.

If the WWC were to start today, do you think that they would have trouble selling tickets?

Also, let me ask: how much do all of those suggestions in this thread about promoting and marketing the team have apply to the womens team? Id say none. All they did was win a bronze medal, everything else will take care of itself.

So to reiterate, how to best market and promote the the mens national team?

The answer is: WIN! Its the only thing that matters. Everything else doesnt matter and is practically a waste of time (As far as marketing and promoting the team) if you dont win.

Everything else is not irrelevant or pointless. Winning creates attention, also the game vs the USA was massive for attention for this team, even though we lost it was a story, stories are basically marketing difference is news agencies jump on the stories because they sell.

Winning is obviously the biggest factor, but its not the only factor and it is 100% the most difficult factor to reproduce over and over. There are 2 sides to it, marketing and the product on the field, the product on the field can produce lots of buzz but if its not marketed properly or if there is'nt a huge stage like the Olympics that all of Canada is already watching or a compelling story like one of the best soccer games in recent memory, with a hattrick, in a semi final vs the hated rivals, and a botched ref's call leading to a loss then marketing needs to be in place.

The Bronze medal is a big opportunity, lots of Buzz right now but in order to prolong this Buzz for the women and the CSA then good marketing will play a big role. The USA women took the 96 Olympic win and ran with it, maximizing the teams potential and importance while growing the womens game. We now have a big opportunity, just creating Buzz can happen in many ways, but we need smart creative ways to keep the excitement going.

[El Hombre]

Actually everyone was calling for Sinclair to be flag bearer and calling her performance after the US game the best performance by an olympian ever. She became a national hero after the US game and not the France game. The game they lost.

People may know Diana Matheson's name today, but I bet the majority won't in a week or two. Sinclair's legend will last for awhile, based almost entirely on a performance in a game they lost. Very little would have changed if France had beat them with respect to Sinclair, and by corollary the women's team as a whole, because anyone who watched that game will realize that they were outplayed for the majority of the game.

The legend of the women's team was forged after the loss to the Americans. That was when they had a record of 2 wins, 2 losses and 1 draw in the tournament. No one is saying that winning doesn't matter, but it definitely isn't the only thing that matters.

[Free kick]

The legend of the women's team was forged after the loss to the Americans. That was when they had a record of 2 wins, 2 losses and 1 draw in the tournament. No one is saying that winning doesn't matter, but it definitely isn't the only thing that matters.

I'd like to see the ratings for that game on Monday because i have feeling they were monstrous. People watched that game and thats how they knew of the loss and of the bad calls. I'll bet that the eye balls fixed on that game were much higher than the France game. so people must have been watching before the 80th minute when all the shenanigans occurred.

So i cant agree that its all about what happened AFTER the loss to the Americans.

[jpg75]

The buzz around the US game and the legend of Sinclair is largely because people believe we should have won - and were robbed. If we had lost fair and square there wouldn't have been nearly the same amount of attention generated.

Anyways, i'm with FK, you can market a loser all you want, but in the end it's still a loser and people will be turned off. The Men need to start producing wins when it matters and only then will the marketing be effective (assuming it is done correctly).

[paul-collins]

I'd like to see the ratings for that game on Monday because i have feeling they were monstrous. People watched that game and thats how they knew of the loss and of the bad calls. I'll bet that the eye balls fixed on that game were much higher than the France game. so people must have been watching before the 80th minute when all the shenanigans occurred.

You realize there's a whole thread on this topic, right?

http://www.cansoc.org/showthread.php...l-Game-Ratings

[Free kick]

People may know Diana Matheson's name today, but I bet the majority won't in a week or two. Sinclair's legend will last for awhile, based almost entirely on a performance in a game they lost.

Yes, that is possible. I'll give you that one. There is precedent for the fact that an Olympic athletes becomes legendary the day he/she wins the medal and then a year later when they come to perform close to home in our back yards, nobody shows up. The media has a lot to do with this unfortunately.

that's why marketing is indeed a factor. But its only a factor if you are winning. if you are not winning, it's pretty close to a waste of money, energies and resources.



Edit.: worth repeating again, the example i mentioned earlier in this thread. The mens team, much like the womens team today, did get bounce. It occurred when we won the Gold Cup in 2000. later that year when WCQ started up we got over 20K for a opening WCQ match in Edmonton. Barely, four years later, at the same venue, we got barely 9K ( of which almost half were Honduran supporters) . What was the difference in marketing and promotion between 2000 and 2004? Absolutely no difference. in fact marketing and promotion may have been better in 2004.

[Free kick]

You realize there's a whole thread on this topic, right?

http://www.cansoc.org/showthread.php...l-Game-Ratings

Thank you. I missed that one.

[hodgkiss]

can we all agree that in order for the cmnt to be successful, that it will take many different things - a winning team, more friendlies, more money, more merchandise, more marketing, more corporate sponsorship, more interest, more bums in seats etc.

but this is how the plan lays out... money fuels marketing, marketing fuels people, people fuel the team, the team fuels results, results fuel happiness and patriotic soccer supporters.

it's very simple in theory...

[socceronly]

Yes, that is possible. I'll give you that one. There is precedent for the fact that an Olympic athletes becomes legendary the day he/she wins the medal and then a year later when they come to perform close to home in our back yards, nobody shows up. The media has a lot to do with this unfortunately.

that's why marketing is indeed a factor. But its only a factor if you are winning. if you are not winning, it's pretty close to a waste of money, energies and resources.



Edit.: worth repeating again, the example i mentioned earlier in this thread. The mens team, much like the womens team today, did get bounce. It occurred when we won the Gold Cup in 2000. later that year when WCQ started up we got over 20K for a opening WCQ match in Edmonton. Barely, four years later, at the same venue, we got barely 9K ( of which almost half were Honduran supporters) . What was the difference in marketing and promotion between 2000 and 2004? Absolutely no difference. in fact marketing and promotion may have been better in 2004.

No I disagree marketing is a waste of resources.

I put up countless posters, handouts ect.. for the first two games. We sold a lot of tickets.

I pulled back and did not do that this time, and we sold very few.

I put up posters at two TFC games and bang. We started selling again.

I posted a lot ranting stuff about the CSA marketing. I should have known better, in that there are reasons why it is what you see. We can use any terms we want, they can't. Everything is FIFA trademarked and they can't just make any ad they want. It's very tightly controlled.