Winning is obviously the biggest factor, but its not the only factor and it is 100% the most difficult factor to reproduce over and over. There are 2 sides to it, marketing and the product on the field, the product on the field can produce lots of buzz but if its not marketed properly or if there is'nt a huge stage like the Olympics that all of Canada is already watching or a compelling story like one of the best soccer games in recent memory, with a hattrick, in a semi final vs the hated rivals, and a botched ref's call leading to a loss then marketing needs to be in place.
The Bronze medal is a big opportunity, lots of Buzz right now but in order to prolong this Buzz for the women and the CSA then good marketing will play a big role. The USA women took the 96 Olympic win and ran with it, maximizing the teams potential and importance while growing the womens game. We now have a big opportunity, just creating Buzz can happen in many ways, but we need smart creative ways to keep the excitement going.